How can manufacturers improve their product innovation processes to outperform their competition? Jim Brown shares his perspective on digital transformation for innovation and invites manufacturers to take a free digital innovation assessment in his .
Product innovation requires inspiration and a conducive culture to flourish. It is also heavily reliant on effective product design, development, and engineering practices. Turning an idea into a profitable product takes a coordinated effort supported by the right processes and tools. Our research shows that top innovators – those companies that outperform their competitors in revenue growth, profit margin expansion, and product portfolio freshness – have digitalized their product innovation process. These companies have embraced digitalization across four pillars:
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